One of the best times to reach out to clients is during the holiday season. However, with competition hot on your heels, it is important to be innovative so that you stand out from the crowd.
One way to stand out is to make your holiday message or gift the culmination of a series sent throughout the year. For example, I’ve received clever mailers from companies sending Mardi Gras beads in the spring, and tongs at the start of the summer grilling season. The tongs were practical as well as conveying a witty message to “grab on to opportunities.”
Even if you don’t send a gift, Christmas cards for business can be the final element in the mailing series by using special designs or messages relate to the previous mailings. Or look forward to increased client relationships in the coming year by sending out personalized calendar cards to keep your contact information handy year-round.
Do you have any innovative ideas that have helped your business stay in contact with clients during the holidays or throughout the year? Please post your successes here so our other readers can benchmark them as part of their own marketing strategy.