Were you one of those kids who was expected to bring home good grades in school? Other parents (gasp) paid their kids to bring home As while you got The Look for anything less than an A-minus. Sound familiar?
Business can be the same way, and it’s easy to overlook consistent high performance. But business is built on relationships. Don’t limit your interactions to trouble-shooting and complaints. Make sure to commend your contacts for their reliability and quality work.
One way to do this is to send a congratulations card. Here are a few reasons why.
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Most people love hearing good news from family, friends and colleagues. No matter how great the distance between you, a congratulations card is always an appropriate way to help them celebrate accomplishments and important events. Make it a card that they’ll remember with these three simple tips.
Three Components of a Great Congratulations Card
Send a Paper Card. It’s easy to send an e-card within a matter of minutes. The Greeting Card Association says that more than 500 million digital cards are sent each year.
Continue reading “The Art of Congratulations”
Most of us have a client or business colleague we haven’t heard from in a while. If you’re reconnecting because you’d like to get their business or just to stay in contact, sending a card might do the trick. As busy as we all are these days, it’s hard to stay on people’s radar—a reminder couldn’t hurt.
The Importance of Maintaining Contact
Sometimes in the frenzy to get new accounts and clients, we neglect the continuous maintenance that our older, established accounts deserve. Even if they haven’t sent any work your way lately, a cue that they’re still important to you is just good business. Sending a card also can be a bit more subtle than the “cold-call” feel of a phone call or email out of the blue.
After sending a card, you might follow-up with a phone call, just to check in. Or, even better, the client may pick up the phone to call you! So give some thought to those folks you haven’t seen or heard from lately.
What Type of Card and Message?
So what type of card and message might you send your old client? The sentiment that first comes to mind is a kind of “thinking of you” card. How about a “thank you” or a “congratulations” card? You might be a little creative with a “Good Job!” card. As usual, the relationship with the client will dictate the level of formality of the card.
Some messages to add to the cards might be:
- Thank You: “Just wanted to thank you for doing business with us all these years. What’s new?”
- Congratulations: “Let’s congratulate ourselves for all our past hard work together! I’ll be in touch.”
- Good Job!: “We’ve always done a great job getting good results for our companies! Let’s team up again.”
However you choose to express it, make that old client feel appreciated.
Let’s admit it. Since first grade, we’ve all liked having the teacher’s attention—the good kind. It’s a great feeling when someone acknowledges your “right answer!” or good work. The pursuit of that feeling doesn’t go away in the workplace; in fact it might be more important. The current business environment makes it tough to keep up with what’s happening in each other’s work world. Employees often get lost in the shuffle of change, re-orgs, etc.
But one thing in the workplace should be a constant—recognizing a colleague’s accomplishments. Important milestones like the anniversary of a hire date deserve extra attention. Marking this occasion with a business anniversary card can make a big difference in someone’s day.
While a celebratory lunch out with staff is a nice and welcome gesture, why not add a more personal touch with an individualized anniversary card message. It says you notice and value your employee’s commitment to the organization. You’ve also taken the time to tailor the card to the recipient.
It doesn’t just have to come from the boss—colleagues may want to share professional anniversary cards. We don’t always take the time to tell a co-worker we’re glad they’re part of our team. Instead of a hire date, you could acknowledge completion of a long project. How about adding a personalized message on a less formal card? Something like, “Happy Anniversary! So how many years have you actually been working on that project?!” playfully shows them you’ve been paying attention.
So, think back to the first grade teacher and how good it felt when she complimented your work. In this time of retaining good employees and colleagues, a special nod can remind staff that their continued loyalty counts.
We all like to be recognized for our achievements. Whether it’s a colleague or employee, a vendor or customer, sending a congratulations card shows you’re paying attention to them and willing to take the time to acknowledge their success. Here are some good occasions for celebrating success with a congratulations greeting card:
Continue reading “Celebrating Success with Congratulation Greeting Cards”