Early Start Equals Holiday Card Success

Holiday Cards Unlimited offers tips to avoid corporate Christmas card chaos by allowing enough time to choose, approve and mail cards.

As the turning leaves begin to signal the start of fall, there are many reasons for businesses to think ahead one more season and start picking their corporate Christmas cards, according to Tim Christopoulos, president of Holiday Cards Unlimited.

One of the nation’s premier online providers of high quality greeting cards, Christopoulos explains that many companies don’t start thinking about Christmas cards until Thanksgiving, which limits the time available to choose and send holiday cards. With more organizations reducing hours during the holidays and people taking time off, cards should be mailed in early December so that customers and clients are still at work to receive them.

Sending cards on time is important so the cards don’t seem like an afterthought.

While ordering cards is often the responsibility of the office manager, other key executives are typically involved in making sure the card has the right look, message and image for their company.

“Choosing corporate Christmas cards is like any other business decision that requires evaluation, approval and implementation. Each step takes time, and the more people who are involved, the greater the chance that there will be delays in the process,” says Christopoulos.

Ordering late creates several problems for companies. These include the possibility of paying extra charges for rush shipping; difficulty in getting cards signed and coordinating mailing lists; and delays in mail deliveries during peak volume times.

“Sending cards on time is important so the cards don’t seem like an afterthought,” explains Christopoulos. “I’ve seen plenty of companies with every intention of doing the right thing, such as circulating cards for personal signatures and hand addressing, but they fail to allow enough time. Then they find their greetings being delivered to an empty desk in late December, limiting the effectiveness of the cards.”;

Although there’s no substitute for planning in advance, Christopoulos notes that ordering online can take days off of traditional methods for buying custom printed cards. Doing everything electronically provides a number of benefits:

  • Customers have a full range of choices at their fingertips, rather than sifting through page after page from bulky catalogues.
  • It is easier to customize and visualize the inside of the card at the time of ordering.
  • Ordering is simplified because pricing is automatically calculated rather than needing to decipher product numbers and pricings.

Holiday Cards Unlimited customers can quickly view different categories of card themes, such as unity, professions or calendars, and then save preliminary choices in their account on the website. This simplifies review if multiple people are involved. Cards can be customized with a choice of more than 20 verses, plus different type styles and colors. Businesses may also provide their own verse or personalize cards with a logo. Once a choice is made, proofs may be viewed online. Most orders are shipped within two to three business days.

For more information on the benefits of ordering corporate Christmas and holiday cards online, visit http://www.holidaycardsunlimited.com.