The Art of Congratulations

White Bouquet

Image credit: Sharon Mollerus

Most people love hearing good news from family, friends and colleagues. No matter how great the distance between you, a congratulations card is always an appropriate way to help them celebrate accomplishments and important events. Make it a card that they’ll remember with these three simple tips.

Three Components of a Great Congratulations Card

Send a Paper Card. It’s easy to send an e-card within a matter of minutes. The Greeting Card Association says that more than 500 million digital cards are sent each year.

That doesn’t mean paper cards are out of style; approximately 7 billion cards are sent out annually and an estimated one-third of recipients say that they’ll keep the cards they receive. While e-cards may live in cyberspace forever, you aren’t likely to look at them twice. Easy isn’t as important as meaningful.

Personalize the Card. Use the recipient’s name when writing the message inside the card and include a personal note. This is easier for friends and family, so when sending cards to clients or business associates you may want to include how you met or your connection to them. Your thoughtfulness will leave a lasting impression.

Make the Message Meaningful. Be authentic in your congratulations and keep the focus on the recipient. For example: “Congratulations, Mary, Your promotion calls for a celebration. Enjoy your new office and the raise!”

Keep congratulations cards on hand so that you’re ready to send out a congratulatory note when good news arrives. People appreciate sincerity and the effort to reach out. The art of congratulations helps you celebrate not only a happy occasion, but your relationships with others.