Creating a Card Style for your Business

Some people can just naturally pick out an outfit, complete with the right accessories. They never make a color choice that’s wrong or a style that’s not flattering. Does that describe you?

No? Well, join the club—lots of people don’t have that picking-perfect-clothes gene.

If you’re intimidated with ordering your company’s business greeting cards, let’s look at some combinations of card styles, color choices, and fonts that work together. This should help you make a selection that you’ll be happy with.

Traditional = Formal
For a fairly safe choice, always go with a traditional style for a business greeting card. If you were choosing cards for friends, casual would be fine. But with the variety of possible recipients, you want to stick with something more formal.

A simple, straightforward style in more reserved colors is best. For example, Christmas cards with deep, rich greens and reds, or gold and silver palettes exude elegance. If you think of “formal” stationery styles, like invitations, you’ll know exactly what’s appropriate.

What About Fonts?
Same as with a traditional style card, choose one of the more formal fonts. Baskerville or Copperplate are good choices. If you want a little flourish, University Roman has a bit of flair. Scripts are nice for certain styles, too. Try the Bickley Script.

Type Colors?
If you choose a more traditional card style, stick with black, brown, or blue ink for your printed message. Brighter colors are best with contemporary card styles.

Now go order—you know what to do!