Photo credit: Kevin Walsh
Flashy videos. Catchy tunes. Clever animation. Loud noises and louder graphics. All these things are screaming for our attention, as well as the attention of your clients. It seems tough to compete with such raucous and complex forms of communication, but you don’t even have to try. Switch gears and go back to a more straightforward mode of expression: those little things called words.
Focus on creative ways to use words and play to your heart’s content with their power and flexibility. Words are versatile enough to be sent via email, on greeting cards, handwritten notes, or even the back of a rock.
Academy-award winning screenwriter Robert Pirosh landed his first Hollywood job due to a letter proclaiming his love of words.
Here are three ways he used words to get his point across:
Playfulness was definitely the mood of Pirosh’s letter, as seen in this excerpt. His missive began:
I like words. I like fat buttery words, such as ooze, turpitude, glutinous, toady. I like solemn, angular, creaky words…
Pirosh didn’t give a rundown of his writing skills or the joy he gleaned from playing with words. It was all right there in black and white.
Words can make a bold statement using a minimalist approach. Hard-hitting words set up on an equally hard-hitting layout can make people stop and pay attention. Heck, a single word can have people clamoring for your items. If you don’t believe it, try the word “Free.”
Use amusement to make your message stand out. Rather than the same old product description, try one that includes rhyming verse, a limerick, or play with words that have double meanings or silly sounds.
You don’t need advanced technology, loud music and noise to cut through the chaos of communication. A simple word or two can do.
Have you creatively used words in your own marketing materials or communications?