Tradition and permanence of paper cards make them a better choice than e-cards for reinforcing customer relationships in an increasingly frenzied world, according to marketing experts at Holiday Cards Unlimited.
There’s no doubt we live in an increasingly digital age, with electronic methods becoming popular for everything from music downloads to photo sharing. However, when it comes to sending Christmas and holiday greetings to customers and business associates, printed paper cards still set the standard, according to Tim Christopoulos, president of Holiday Cards Unlimited.
“Although e-cards may be suitable for some occasions, the quality, beauty and permanence of paper Christmas cards help companies make a positive impression during the holidays. Cards may be personalized in a variety of ways, and the very act of signing and mailing cards indicates that you value your customers by putting time and thought into what you send them. Sending e-cards may often look like a last-minute substitute,” according to Christopoulos.
There are several potential delivery issues with e-cards that also make traditional paper cards a better choice, explained Christopoulos. E-cards that are sent with attachments or as part of a mass mailing risk being blocked by corporate firewalls or spam filters. Even if they are received, there is a chance an e-card will be overlooked or not opened given the volume of e-mail most executives receive every day. In fact, printed cards may stand out more than ever as the volume of regular business mail declines.
Another advantage of paper cards is that they serve as a reminder throughout the holidays that you care for your customers and associates, since many people often display cards in their offices.
While sending cards by traditional means has advantages for companies, business buyers will benefit from ordering cards online. Christopoulos notes that ordering online can take days off of traditional methods for buying custom printed cards. Doing everything electronically provides a number of benefits:
- Customers have a full range of choices at their fingertips, rather than sifting through page after page from bulky catalogues.
- It is easier to customize and visualize the inside of the card at the time of ordering.
- Ordering is simplified because pricing is automatically calculated rather than needing to decipher product numbers and pricing.
Holiday Cards Unlimited customers can quickly view different categories of card themes, such as unity, professions or calendars, and then save preliminary choices in their account on the website. This simplifies review if multiple people are involved. Cards can be customized with a choice of more than 20 verses, plus different type styles and colors. Businesses may also provide their own verse or personalize cards with a logo. Once a choice is made, proofs may be viewed online. Most orders are shipped within two to three business days.