A business is more than just the sum of its products. True success means building a strong brand for your organization. A solid brand communicates your business’s most prominent characteristics, such as quality or reliability, to your target consumers.
Most businesses also create a branding image, or logo, to associate with their brand. As consumers view your marketing material over time, they begin to associate the logo with your company.
Benefits of Visual Branding
Incorporating a logo into your marketing materials allow your customers to associate your brand and its products with a single image, which makes your brand easier to remember. Whenever a consumer thinks of your brand, the image will pop into his or her head. In addition, each time the customer sees this image, he or she will think of your brand again.
Using the Logo
To get the most out of your company’s logo, don’t restrict its use to overt advertising materials. Your logo should be readily visible on every page of your website, on your products and on all documents you publish.
Here are some of the most obvious places your logo should appear, as well as some unique suggestions.
- Company website
- Company blog
- Social media profiles
- Product packaging
Less obvious places
- Bumper stickers for employee vehicles
- Greeting cards to employees and customers
- Guest blog posts
- On your actual products
Visual branding is an important part of marketing that your company can’t afford to overlook. By developing a quality logo and using it effectively, you can ensure your business has the best possible chance of success.
To get the most out of your logo, start using it in all of the obvious places, as well as those that aren’t as obvious. The more your customers see your logo, the more likely they will be to remember it.