A recent Chicago Tribune column focusing on letters between Harry and Bess Truman pointed out what we’ll miss by texting. However, as letter writing becomes a lost art, many people aren’t sure about the etiquette of sending written communications, whether it’s a letter or a greeting card.
As far at the etiquette for those times when texting just won’t cut it, here are some tips “4 U.”
- Buy the “Good Stuff”: People really do notice a nicer quality cardstock. You also want to convey two ideas—that your client is worth it and that your business can afford it.
- Give Extra Thought to the Message: Personalization of your cards depends on the formality of the business relationship. If your client is a biz buddy, write your own funny or casual note inside.
- Sign the Card!: Ever get those holiday greeting cards from your utility company with a stamped signature? That’s impersonal and can be a turnoff to a business colleague. Sign the cards personally.
- Hand Write the Address, Too: Unless your company is sending out thousands of cards, hand write the address. A pre-printed return address or return label is fine, but take the time to write the address.
- Keep Your Mailing List Current: You’ll look totally out of touch and disorganized if you send cards to people who are no longer with a company. Update your mailing list regularly. Make it a point, if possible, to find out where your clients are if they’ve moved on. Then you can send a card to their new business address.
- Use Proper Titles: We’ve become informal with email, but it’s important to address business greeting cards with the recipient’s preferred title, Mr., Ms., etc.
Don’t get too hung up on these rules. Keep in mind that while a business greeting card is a great marketing tool, it should be professional but also have a personal touch.