When’s the last time you received actual mail?
Not a bill. Not an advertisement. Just a straight up piece of mail – bonus points if it was handwritten.
Can you even remember?
First class mail volume through the US Postal Service has declined over 50 percent in the last decade. Junk mail, just over 10 percent. In fact, advertising mail outstripped first class post by over 15% in 2012.
Even with shrinking numbers, the US Postal Service still processes an average of 528 million pieces of mail each day.
When was the last time you got an email? Or is a better question, how many emails do you get each day? Estimates vary on the number of emails sent each day, but the low end is 144 billion.
Even if you can’t remember when you last got personal mail by post, you probably remember what you do still receive. A birthday card from Mom, a sympathy card from a friend, a get well card from your aunt… You get the picture.
As for email, it’s easy to get lost in all the digital noise of our busy world. Facebook notifications, text messages, and work email after hours add up. An iPhone dings in a crowd and everyone dives for their pocket to see what new communiqué awaits them.
Digital communication is great! It’s efficient, inexpensive, and convenient. But it’s also common.
Junk mail flyers go straight into the recycle bin, but real mail simply carries more weight than email. A physical paper card has more impact than an e-card. Even if you save an e-card in your inbox, what’s the chance you’ll look at it again? I’ve never seen suggestions for attractively displaying e-cards for the holidays.
Make your communication meaningful. Don’t add to the noise, cut through it with something concrete. Whether it’s a birthday celebration or an expression of genuine sympathy, seasonal greetings, or a congratulatory note, people appreciate the extra time, energy, and thought that go in to sending a real card.
When is the last time you sent real mail?